Phone: (949) 257-0931
Email: [email protected]


A Game of Inches


Both Life and Network Marketing Share Many Similarities

I always ask Network Marketing Professionals about their evolution in the business.

I am fascinated to hear stories of people who were at rock bottom and found a way to claw out of captivity and create FREEDOM for themselves and for everyone they touch.

I am intrigued when I hear stories of people wasting away at a 9­-5 desk job with no end in sight, and then were introduced to an opportunity that changed their lives.

I am excited when I hear stories of ordinary people accomplishing extraordinary feats through a tool called Network Marketing.

I am always fired up when I hear about the single parent who finally had the courage to get out of their abusive relationship because they were exposed to an opportunity that created financial freedom and opened their mind to what they deserve.

And whenever I am introduced to stories like these I always find myself thinking about the “what if’s.”

What if this person who was at rock bottom never attended the opportunity meeting?
What if the person in the dead-­end job never spoke with someone in Network Marketing?
What if the ordinary person was not on a warm list and never learned about what it would take to become extraordinary?
What if the person never got out of the abusive relationship?

Every Inch Matters

One of the most inspirational speeches of all time was given by Al Pacino in the movie Any Given Sunday. You can watch the full clip below (beware of foul language).



This message is extremely relevant for Network Marketers and I want to highlight one section so that this becomes your new way of thinking about your life and your business.

You find out that life is just a game of inches.
So is Network Marketing.
Because in either game

life or Network Marketing
the margin for error is so small.
I mean
one half step too late or too early
you don’t quite make it.
One half second too slow or too fast
and you don’t quite catch it.
The inches we need are everywhere around us.
They are in every break of the game
every minute, every second.

Too many people take life for granted because they don’t recognize that every inch counts, every inch matters, and every inch has the potential to make all of the difference.

And guess what?

The same holds true for Network Marketing.

Too many people in Network Marketing take the calls, trainings, opportunity presentations, and/or the event, for granted not realizing that each of these “seemingly insignificant” occurrences will either create their freedom or their captivity.

Stay with me because I am about to completely shift your paradigm.

My Realization of the Inches

I have become obsessive about making every inch count in all areas of my life because of this story…

When I was twenty years old, I got involved with a direct sales company. My role was to go door-­to-­door in Manhattan and Brooklyn selling credit card processing while building an organization beneath me.

During my first 4 days in the field, I saw over 500 businesses and had zero sales. I began to doubt my abilities as a sales professional and decided if I entered into the weekend without getting my first victory, I would have to consider an alternative path.

On the Friday of my first week, which was Day 5, I had already seen over 150 businesses and the only thing I could take away from this experience was doors slammed in my face, cuss words directed at me, and gatekeepers that looked like the Queen’s Guard of the Buckingham Palace. It was wildly frustrating, as I am sure you can imagine, and to make matters worse it started to rain.

This was no ordinary drizzle, but rather a thunderstorm with buckets of rain pouring all over the streets of Brooklyn. People were running for cover and most of the local businesses were packed with individuals attempting to stay dry.

I got a text from the HQ that said, “Come back to the office,” which meant that I was officially a failed sales representative since I had a giant ZERO after week one.

As I made my way to the subway feeling like a complete failure, I saw a cupcake store and I said to myself, “That store will be either the first sale or last prospect of my career.” This one business was going to dictate my livelihood as a sales representative. I walked inside, asked for the decision maker, delivered my story without anything holding anything back, and guess what????

The business bought everything I had to offer.

This not only kept me in the game, but I eventually became the #1 person in the company, led seminars around the country, and allowed me to realize that I had the gift of selling.

What changed for me?

Why was that cupcake store any different than the 700+ businesses I met with earlier?

The answer is simple -­ I realized the game of inches.

Prior to walking into the cupcake store, I never treated any opportunity as if it was my last.

I always knew that there was another business that shared a wall with the one I was pitching, so if they said “NO,” it really did not matter. Since I had zero sense of urgency, I was never fully present, I never delivered a message with all of my passion, and every pitch was not life or death.

Can you relate?

Have you ever shared your business opportunity or your product and in the back of your mind you knew that there was another presentation the next hour so if they said “NO,” so be it?

Remember, every inch matters and your network marketing business epitomizes this right now.

What if you were to only deliver a mediocre business opportunity seminar and one of the attendees was the person in the abusive relationship from earlier in the post that was looking for a tool to change their life. They would never have known that Network Marketing was their saving grace.

What if you were to only make a warm list of 50 people and the ordinary person from earlier in the post did not make it on the list because you just wanted to complete this task to say you did it. They would have never had the opportunity to become extraordinary.

What if you did not make one extra call and you never spoke with the corporate executive who was dying at their desk. They would succumb to living a life of captivity without any real purpose.

You are in a position as a Network Marketing Professional where everything matters.

Every conversation,
every business presentation,
every email,
every social media post,
every training,
and everything you do matters.

When you begin to take your business this seriously, is when you take full advantage of every opportunity that comes your way.

What if everyday as a Network Marketing Professional was life or death for your business?

I think about this question daily for SYNDUIT and it is something that I have empowered my team to recognize as well.

There are times that I find myself lying with my eyes open in bed at night envisioning how much I am going to make the next day count.

There are times when I wake up before my alarm clock and jump out of bed knowing that I am going to conquer the day with force.

There are times that I work through the night in order to write marketing copy, send an action list to a leader, or brainstorm ideas to transform the Network Marketing Profession and in the back of my mind all that I can think about is ­“SYNDUIT will die if I don’t deliver.”

This might sound morbid or too intense for you, but what if this is how you entered each day?

What if you made the commitment to yourself to show up with 100% focus for every business opportunity presentation?

What if you promised to make one additional call after you said you were done everyday just in case you were to connect with a person in need?

What if you invested an extra hour building your warm list to guarantee that every possible person that has ever entered your world is on this list and you will start contacting them immediately?

What if you realized both life and Network Marketing is a game of inches?

Take it away Al Pacino

I am going to leave you with the final passage from the inspirational speech that I shared above and I encourage you to read this at least a few times so that you can begin to realize why every inch matters.

On this team, we fight for that inch
On this team, we tear ourselves, and everyone around us
to pieces for that inch.
We CLAW with our fingernails for that inch.
Cause we know
when we add up all those inches
that’s going to make the difference
between WINNING and LOSING,
between LIVING and DYING.

I’ll tell you this
in any fight
it is the guy who is willing to die
who is going to win that inch.
And I know
if I am going to have any life anymore
it is because, I am still willing to fight, and die for that inch
because that is what LIVING is.

Begin to Win the Game of Inches Starting Right Now!


The Most Misunderstood Profession

Why don’t people get “IT”?

Over the past 3 months, I made it my mission to ask 3 different people each day, “What is Network Marketing?”

Some days I only spoke with 1 or 2 people, whereas other days I spoke with as many as five, and the responses were wildly inconsistent.

The range of replies was shockingly diverse and yet, completely unrepresentative of our glorious profession.

Just take a look at at a few of my encounters:

Person A: “Is Network Marketing the thing that people do on Facebook?”
ME: “Tell me more – what are you referring to?”
Person A: “Like when people friend each other and comment on pictures. That is Network Marketing.”

Person B: “Oh yea, Network Marketing is that scam where you need to sell to your friends and family to make money.”
ME: “Do you know anyone in Network Marketing that has done that?”
Person B: “Hmmm, not really actually.”
ME: “Then what makes you think of that when I asked the question?”
Person B: “Now that you ask, I really don’t know.”

Person C: “Network Marketing is a pyramid scheme and all pyramid schemes always end poorly.”
ME: “Do you have any experience in Network Marketing that has led you to believe it is a pyramid scheme?”
Person C: “Well, no – I would never get involved with something like that.”
ME: “Then out of curiosity, what basis is there for this comment? Do you know someone in Network Marketing that shared this with you?”
Person C: “Actually, I don’t know anyone in Network Marketing, and I am not even sure why I feel the way that I do.”

I am completely conflicted with my thoughts

I spoke with hundreds of people over this 90 day period and as I sit here and write this post for you, I feel a sense of conflicting emotions.

There is a part of me that is bothered with people who just don’t get “IT” and what they think is so far from reality.

There is a part of me that believes if the Network Marketing profession does not come out and clearly define its stance in the world, these views will become cancerous to a profession based on the most important desire — FREEDOM.

There is also a part of me that realizes how BIG of an opportunity exists right now for every person in our industry.

With all of the confusion and negative brand equity, our profession still generates over $180 billion in retail sales a year,  we have over 100 million network marketers globally and $200 million is paid out in commissions every day.

We have accomplished something significant and 99% of the world is unaware

I don’t know if this statistic is completely accurate, but all that I do know is that after speaking with over 300 people in 90 days, there were only three that could accurately define Network Marketing and the genius behind this tool to create wealth and freedom.

Only 3 out of 300 people were able to share why Network Marketing is the most ethical business model because it is the only way that someone can be compensated fairly based on the amount of effort they exert!

We can point a finger of blame, but there are three directed right back at us

It is easy to blame a few careless Network Marketing companies that tainted the industry’s reputation.

It is easy to say the FTC is too strict and is looking for the Network Marketing industry to fail.

It is easy to say that the world just does not understand what it takes to rise from mediocrity and take control of their destiny.

But when we point one finger at all of the problems, there are three more pointing back at us and it is our responsibility to make Network Marketing known, for the right reasons.

It is our responsibility to make Network Marketing understood, so people pursue it with vigor.

It is our responsibility to take our profession to a place that it has never gone before, because we already GET IT, and now it is time to SHARE IT.

This way, 1 year from now, 5 years from now, and even 100 years from now, we are billions of people strong and everyone involved is experiencing their definition of FREEDOM.

But this will only happen if one thing takes place…

We must UNITE

This is the key to our breakthrough.
This is the holy grail to reach the next level.
This is the disruption that our profession needs in order to reach our potential.

And guess what?

The responsibility is in your hands,
in the hands of every member on your team,
and in the hands of every person in Network Marketing.

From the executives, to the distributors, to the leaders, to the trainers — everyone is responsible for the UNITY that must take place.

We must unite!
Regardless of company.
Regardless of product.

We must unite because we are all the same.

We are Network Marketing Professionals!

This is happening, but it must happen MORE

There are a handful of leaders who have already recognized this…

Art Jonak and the world renowned Mastermind Event with thousands of Network Marketing Professionals across tons of companies.

Eric Worre and the earth shattering GoPro event with over 15,000 people from our profession across dozens and dozens of companies.

Trainers like Todd FalconeRay HigdonDale Calvert (to name a few) who support Network Marketers regardless of company and teach them who they need to be and what they need to do in order to achieve wild levels of success.

This is an example of what it means to remove the fragmentation in our industry, get rid of the ego associated with who has better products or which compensation plan is stronger, and instead focus on creating a united voice for the entire profession of Network Marketing.

And it starts with YOU

Far too many Network Marketers try to overcompensate for their own insecurities with what they think the world perceives them as with inflated facts about what is possible and ridiculous remarks about their lifestyle.

Each time YOU do this, you are validating the doubt and confusion that already exists in the world when people think about Network Marketing.

They think about someone driving a Bentley across a stage and saying, “Look at me.”
They think about someone turning off all of their friends with their ineffective persistence.
They think about someone working really hard to accomplish success, just to have their company fall apart.

The only reason why people think this way is because most Network Marketers are missing the most important thing you should be sharing.

People don’t care about the bling, the luxuries, and the overly lavish lifestyle. What really connects with them is WHY are you even doing this in the first place.

You need to educate people because right now they simply DON’T GET “IT.”

Remember what I mentioned in the beginning of this post — I spoke with over 300 people and only 1% of them actually were aware of the truth about Network Marketing.

But this can change and here is my plan for you…

The Plan

Network Marketers who have cracked the code to success need to share what they are doing with their kind (aka other Network Marketers) regardless of product and regardless of company.

What strategies are working for you?

  • Live Events
  • Seminars for College Students
  • Interactive workshops
  • Sampling Products
  • Webinars
  • Social Media
  • Autoresponder sequences for new business builders
  • Automated training for existing business builders
  • Holiday Challenges
  • Conferences

Hoarding proven strategies means they are developed in an insulated environment and they will never evolve which always leads to death.

The Network Marketing Profession must begin to collaborate, share what works, iterate off of existing strategies, improve what is becoming obsolete, create new ways to reach people, develop innovative ideas as a group, and ultimately become UNITED.


We exist to unite 1 million Network Marketing Professionals so that – together – we can help create FREEDOM for 1 billion people from around the world.

We accomplish this by crowdsourcing proven and compliant business growth strategies from people in our industry who have “cracked the code.”

Once we get ideas that have been validated, our team builds them so they reach a level of professionalism that has never been achieved in the past from the standpoint of comprehensiveness, design quality, and educational copy. Once completed, all these strategies become available for you to use to grow your business.

With literally one click of a button you are able to replicate, automate, and personalize any of these strategies so that you can leverage the united force of the entire Network Marketing Profession.

This is a HUGE opportunity for YOU!

This is a big deal because finally Network Marketers will not be operating in a silo with a limited view trying to figure out what it takes to grow their business on an island by themselves.

Together, our efforts will create an extraordinary synergy to UNITE Network Marketing and allow our profession to become 100X more powerful.

By uniting our forces and using proven and replicable strategies, we will remove all guesswork leading to a profession that will never be the same — and all of this will happen in 2016!!!

This is the year when we turn the corner.
This is the year when we are taken seriously.
This is the year when people finally get it.
This is the year when we become united.
This is the year when our impact will be felt by 1 billion people from around the world!

I am excited

The reason I am excited is because I intend to ask another 300 people at the end of 2016, “What is Network Marketing?”

I have a strong expectation that the 1% who “GOT IT” when I originally asked the question is going to increase dramatically.

The many is more powerful than the few – always and forever – and it is our time to unite so that together we can achieve more.

The Most Important Day of The Year For Nertwork Marketing Professionals


On December 10, 2015, we held our third annual SYNROOM which is an all-day team immersion where we lay a foundation for the upcoming year. This is a hallmark of the year and everyone looks forward to the experience. In addition, the team comes prepared so that they can contribute at a very high level.

As our team develops and grows and the company refines its vision, every SYNROOM becomes greater and more unique than the last.

Our most recent SYNROOM was extremely exciting because 2016 will be a point of demarcation for SYNDUIT as we are officially launching a proven, compliant, and easy to implement business growth system built by Network Marketing Professionals for Network Marketing Professionals. You can already participate by to vote for and/or submit successful strategies.

Hosting a SYNROOM is something that I have encouraged Network Marketing Professionals to implement for years because the benefits are tangible:

  • Crystal clear vision for your team
  • Agreed upon core values that people represent in all areas of their lives
  • Objective goals that are waiting to be demolished
  • Love, respect, and support for one another because everyone wins when the collective wins
  • 12 Month Business Growth Plan that accelerates the success of your organization
  • Build a culture where personal responsibility resides at the foundation

I know what you are thinking…

I understand your organizations are often extremely large and dispersed.

I understand that the people within your organizations range in commitment level.

I understand that your time is limited.

And I also understand that most teams struggle with retention, compliance, and replicability.

This is why hosting an annual SYNROOM is the most important day of the year for Network Marketing Professionals because it becomes an essential ingredient for the success of your team.

Let me address your concerns once and for all

Like I mentioned above, I can empathize with your immediate reaction to hosting a SYNROOM. It seems difficult because your team might be fragmented, many people might be non-committal and your time is limited, but my goal is to put your mind at ease with the following thoughts:

  1. Large and dispersed organizations are divided and people often get lost, but when you host a SYNROOM, it will create a new language for people to use, it will create a plan for people to act on, and it will create a shared vision where everyone can contribute.
  2. Commitment in the Network Marketing Profession is often the biggest challenge because when people get started, they struggle to build momentum resulting in disengagement. If you host a SYNROOM, (Download the SYNROOM BLUEPRINT for Network Marketing Professionals), I guarantee that a large percentage of your “inactive” team will recommit because they will feel like they are part of an organization that has a foundation for growth and prosperity.
  3. The most effective way to create time is by having a replicable plan of action and a system for your entire team to implement and follow. The byproducts of a SYNROOM are less moving pieces, more structure, and a team that is ready to take ownership of their success. All of which will create more time for you and everyone involved.



You can even do this virtually and with large teams

While a face-to-face SYNROOM tends to have less distractions, a virtual SYNROOM can also be highly effective. I have had many entrepreneurs with dispersed teams use Google Hangout or Zoom to host their SYNROOM and the outcome has always been extraordinary.

One of the challenges with being part of a team that does not share a homebase is that people often feel like they are trying to change the world on an island by themselves. When you create an environment where collaboration is possible (and a plan is constructed for everyone to follow), you will notice a different level of team unity and support.

If your team is extremely large (such as a team comprised of thousands), then we recommend hosting a SYNROOM with the top 5-10 team members and going through the blueprint together. Once you’ve completed this project, conduct a virtual SYNROOM for your entire organization where you share what emerged from the initial meeting.

This will be inspiring for everyone because of the level of transparency you demonstrate and the structure that will manifest as a result of this experience.

For those ready to take action!

I suppose hosting a SYNROOM is not for the faint of heart because it does require preparation.

But for any Network Marketing Professional who is serious about growing their business, has the desire to create a more significant impact, and is motivated to catalyze FREEDOM for everyone in their lives – you really have no choice – you need a SYNROOM!

We have decided to make this easy for you because for the first time ever we will reveal our SYNROOM BLUEPRINT for Network Marketing Professionals.

This resource is our gift to you and the only thing we ask for in return is that you take this experience very seriously. This resource represents hundreds of hours of preparation and execution and it is our honor to share it with you for FREE.

Click Here to Download

Here are some success tips for you SYNROOM

Although the very act of hosting a SYNROOM will prove to be enormously successful for your business, there are a few things to keep in mind as you begin the planning process.

1.) Where will you host your SYNROOM?

Like I mentioned before, face-to-face is ideal, and if you can pull this off then rock it! This might mean meeting on an island, inviting people to your home, taking a cruise, etc., and if you can find a way to be together it is in your best interest. On the other hand, if a virtual SYNROOM is your only option, no worries at all, simply send around the SYNROOM BLUEPRINT for Network Marketing Professionals to your entire team one week prior to the online event so that everyone can be prepared.

2.) Who should speak at your SYNROOM?

If your team is larger than 10 people, which it most likely is, then it is in your best interest to complete theSYNROOM BLUEPRINT for Network Marketing Professionals with your key players. This should consist of your top 5-10 earners on your team. Once you complete your SYNROOM, schedule a live webinar for your entire organization and share what took place, while always leaving time for a live Q&A.

3.) What is the structure for the SYNROOM?

When you download the SYNROOM BLUEPRINT for Network Marketing Professionals, you will see the recommended agenda for the day. We encourage you to follow this as closely as you possibly can because this is time-tested and it has helped thousands of entrepreneurs from around the world. In addition, the structure is based on what we refer to as Engaging People on an Emolectual Level, where you combine both emotion and intellect. You will accomplish this by organizing your day into five distinct categories – WHY – HOW – WHAT – WHO – WHY. (Once you’ve read the SYNROOM BLUEPRINT for Network Marketing Professionals, you will completely understand what I am referring to.)

4.) How long should my SYNROOM last?

It should last for as long as it is meant to last, but on average it will take between 6-8 hours to really lay the foundation for your success as a team. You want to make sure that breaks are structured into the day and have a vast array of healthy snacks and beverages to keep the energy high.

5.) How do I get people excited?

Inside of the SYNROOM BLUEPRINT for Network Marketing Professionals, we have included an email template for you to use which will lay a foundation of expectation for your team. Although this resource will save you time, it is imperative to recognize that  people will match your energy, so if you are fired up, then you better believe they will share your enthusiasm.

Our 2015 SYNROOM was EPIC

I must admit that each year our SYNROOM reaches an entirely new level of impact. I find that my team comes more prepared and more engaged, and we walk away with more of a plan than the previous year. I am a huge advocate of taking repetitive actions that build upon one another and our annual SYNROOM epitomizes this belief. During our most recent SYNROOM, we made some serious declarations for 2016 that the entire team is pretty fired up about as the impact we will have in the Network Marketing Profession will be felt by everyone. As you probably already know, our company mission is to unite 1 million Network Marketing Professionals so that – together – we can create FREEDOM for 1 billion people from around the world by 2020. In addition, our moonshot vision is to have a Network Marketer in every home by 2025. We are clear on our end game, but the goal of the SYNROOM is not to live only in vision, but also create plan of execution for the upcoming year. Therefore, our Wildly Important Goal (WIG) (the primary focus on our entire organization) is to have 100,000 Networker Marketing Professionals in our tribe by December 31, 2016. The reason I know with certainty that we will meet, and most likely exceed, our WIG is because everyone is playing their role to ensure this outcome.

Imagine what will happen when your entire team has a singular focus

I hope that you realize the power of hosting an annual SYNROOM as what will transpire is a singular focus on one outcome. Whether your singular focus is to promote 100 people to ambassador level in 2016, to take your top 20% on a cruise around the Caribbean, to create $10 million+ sales each month, or anything else that comes to mind, when this is clearly communicated and then a plan of execution is constructed based on your singular focus, you will see that your team will take personal responsibility to bring this goal to life. Once again, this is not for the faint of heart, but since you are a Network Marketing Professional, we know you can handle it! Make sure to download the SYNROOM BLUEPRINT for Network Marketing Professionals so that you can implement our proven framework.