MICHAEL L. SHEFFIELD, CPCM
Michael L. Sheffield is co-founder of the MLMIA.
Uniquely qualified as a Network Marketing expert, Mr. Sheffield began his career as a successful distributor and later founded two successful Network Marketing companies with combined sales exceeding $30,000,000. With success in business spanning nearly 30 years, his background includes Direct Sales, Multi Level Marketing, Product Research and Development, Manufacturing, and Consulting. Mr. Sheffield is President of Sheffield Resource Network, a company recognized nationally as a leading MLM consulting firm and the preeminent expert on developing or sourcing many of the emerging new products finding their way into MLM. He has worked internationally, assisting in new product procurement and the necessary accompanying consulting assistance for MLM companies in Norway, England, Germany, Saudi Arabia, the Philippines, Australia, Canada, Mexico, Japan and China.
As a leading spokesperson for the MLM industry, Mr. Sheffield conducts seminars and lectures worldwide and has also been a frequent lecturer at various MLM conferences. He has to his credit numerous appearances on television and radio, having been a repeat guest as a new product expert analyst on Business Radio Network (BRN). He has also appeared as guest lecturer at the Schools of Business at Arizona State University, University of Cincinnati, California Lutheran University and Anderson University. In addition, Mr. Sheffield has been a guest instructor on MLM compensation plans at the Graduate School of Business at the University of Illinois at Chicago. In 1998, Mike was selected to make a presentation on behalf of Multi Level Marketing at the Harvard Business School Association symposium. In 1998 and again in 1999, he organized and sponsored two of the industry's most important MLM events on the campus of the University of Texas at El Paso. "Organizing for the Future I and II" were successful academic conferences geared toward an intimate interaction of university business school faculty and MLM corporate executives to stimulate a better understanding and eventual classroom acceptance of MLM as an alternative method of product distribution.
Mr. Sheffield is one of the few Certified Professional Consultants to Management (CPCM) with specific emphasis on the Network Marketing Industry. Certification is granted by the National Bureau Of Professional Management Consultants. As a network marketing consultant, he has assisted in well over 300 company start-ups. His eight-hour MLM/Network Marketing training course for distributors, called "Putting the Pieces Together", consists of success basics and promotes successful MLM sales techniques customized to the corporate client’s needs. This training course has been released as a 16 audiocassette tape self help course.
Since 1989, he has directed his attention to serving as chief consultant, new product advisor, developer, and resource agent for many prestigious companies including AOL Select, Home Shopping Network, The Fuller Brush Company and The Service Master Corporation to name a few.
His writings have appeared in many national
publications including MLM News Magazine, Product Launch
Magazine, Powerline Magazine, and Money Maker’s
Monthly, the most highly distributed MLM industry trade journal,
the Direct Sales Journal as well as Wealth Building
magazine. His regular Money Maker’s Monthly column,
called "Product of the Month", has served as an independent
review of the product lines of over 50 U.S. and foreign based
MLM companies over the past six years. Approximately 300,000 subscribers
and newsstand purchasers in the U.S. read it, and its distribution
has been expanded to include Canada, Malaysia, and England. Network
Press, Europe’s premier direct selling magazine has featured
articles by or on Mr. Sheffield numerous times. He has also been
the subject of a feature article in Business Start-Ups,
published by Entrepreneur Magazine.
He has received numerous honors including MLMIA’s President’s Award for Industry Support as well as the association’s prestigious Consultant of the Year award. |
