Lenny Crotty has 22 years experience in international accounting, corporate finance, information systems and business development. Throughout his career Lenny has been focused on building and maintaining strong customer and business relationships and he has held a variety of management and leadership roles (in the United States and Europe) in business development, sales management, project management and education in the technology, franchising, retail and direct selling sectors.

A former Amway distributor, Lenny is a native of Ireland, having first immigrated to the United States in 2000. Lenny is responsible for global business development activity at Digital River World Payments for the direct sales, multi-level marketing and party plan industry. Lenny brings a unique expertise to the MLMIA having served the direct selling industry as both a distributor and a supplier company.